Each Momentum by Medifast product contains 100 mg of Caffeine and 90 mg of EGCG. The combination of Caffeine and EGCG found in three (3) Momentum products has been clinically shown to have the maximum effect on inducing thermogenesis. Think of thermogenesis as the metabolism "turning up the heat" to burn extra calories. Click here for more information on the Medifast official site get more info on Momentum by Medifast

New Momentum by Medifast(TM) Product Line Tailored for Weight Loss Plateaus and Weight Maintenance

Medifast also launches Super Omega-3(TM) dietary supplement OWINGS MILLS, Md., Jan. 14 /PRNewswire-FirstCall/ -- Medifast, Inc. (NYSE:MED), a leading portion-controlled weight loss program, today announced the launch of its new product line Momentum by Medifast, the first product line in the weight loss industry designed specifically to induce thermogenesis. Medifast also launched its new Super Omega-3 product today, the first dietary supplement to be added to the product line. Medifast Official Site Momentum by Medifast is designed to burn extra calories, boost metabolism and decrease appetite, and has been clinically shown to have the maximum effect on inducing thermogenesis, making it ideal for clients in a weight loss plateau or the weight maintenance phase of the Medifast Program. "Medifast is very excited to launch a product line tailored for weight loss plateaus and weight maintenance," said Michael S. McDevitt, Chief Executive Officer, Medifast, Inc. "We fully expect Momentum by Medifast to enhance our clients' success on the Medifast Program, keeping them motivated longer." Momentum by Medifast products contain 100 milligrams of caffeine and 90 milligrams of epigallocatechin gallate (EGCG), a potent antioxidant found in green tea. The combination of caffeine and EGCG found in three Momentum products has been clinically shown to increase the body's metabolic rate above normal, which can result in burning extra calories. "Our clinical study found that for two hours after consuming a Momentum product, energy expenditure increased by 24 percent," said Lisa M. Davis, Ph.D., PA-C, C.N.S., L.D.N., Director of Research, Medifast, Inc. "This translates into burning an extra 60 to 100 calories per day. Momentum was designed as an excellent and effective tool for tackling plateaus and fostering weight maintenance." Momentum by Medifast features two types of products which are suitable for clients in all stages of the Medifast Program: meal replacements and a new product called a Flavor Infuser. Meal replacements are available in Banana Creme Shake, Cappuccino and Chai Latte flavors. Flavor Infusers are pencil paks containing individually packaged servings of flavored powder that can be added to water, and are available in Green Tea Lemon, Mixed Berry and Strawberry Lemonade flavors. Medifast clients can use any combination of Momentum by Medifast meal replacements and Flavor Infusers three times a day to produce the desired effects of thermogenesis. Medifast's Super Omega-3 supplements are enteric coated softgel capsules that offer Medifast clients organic flaxseed oil and the healthy fatty acids EPA and DHA. Medifast's Super Omega-3 supplement supports healthy circulation; helps keep cholesterol levels in the normal, healthy range; helps maintain healthy blood pressure; helps support normal, healthy brain function; offers anti-inflammatory benefits and promotes lowered triglyceride levels. (As with most dietary supplements, these statements have not been evaluated by the Food and Drug Administration.) Medifast Official Site "Medifast's customized Super Omega-3 contains high concentrations of EPA and DHA in optimal proportions, plus organic flaxseed oil to enhance cardiovascular health and cognitive function, and improve the body's anti- inflammatory response," said Davis, co-author of the book, "Anti-Inflammatory Foods for Health". "Its enteric coating ensures maximal bioavailability while reducing the fishy aftertaste often found with other brands. Recent studies now show that omega-3s also have the ability to reduce body fat. This feature makes Super Omega-3 the perfect complement to Medifast's weight loss programs."

How does Momentum work?
Each Momentum by Medifast product contains 100 mg of Caffeine and 90 mg of Epigallocatechin gallate (EGCG), a potent antioxidant found in Green Tea. This combination has been clinically shown* to have the maximum effect on inducing thermogenesis.

What is Thermogenesis?
Thermogenesis is the process by which your body generates heat, or energy, by increasing your metabolic rate above normal. Think of thermogenesis as your metabolism "turning up the heat" to burn extra calories.

What are some benefits of using Momentum?

• Contains 100 mg of calorie burning Caffeine
• Contains 90 mg of EGCG
• Enhances fat burning by boosting your metabolism and decreasing your appetite
• Specially designed to help you break through a weight loss plateau and assist with weight maintenance

Is Momentum a replacement for exercise?
No, Momentum is not a replacement for exercise and it's not just a weight loss product. The increase in calories burned by consuming 3 Momentum products is equivalent to:

Gardening for 15 minutes
Running 3/4 mile in 10 minutes
Walking at 3.5 mph for 15 minutes

Who should use Momentum?
Momentum is a great tool for those in the Weight Loss phase of the Medifast Program. During this phase:

• Momentum can help you over a weight loss plateau.
• Momentum can keep you motivated to stay on the program longer by enhancing your success.

Momentum is also ideal for those in the Transition or Weight Maintenance phases. During these phases:

• You have a higher calorie intake (compared to the 5 & 1 Plan) and maybe less sensitive to caffeine.
• You're no longer limited to 3 servings of caffeine, so you can consume 3 Momentum products plus additional caffeinated beverages.
• Momentum provides a boost to metabolism, which can promote successful long-term weight maintenance.

*Evaluation of metabolism-boosting beverages on resting energy expenditure. Jason Pharmaceuticals, Inc. Owings Mills, MD. (Publication pending).

What is the recommended usage?

• Up to 3 Momentum products may be used daily.
• Any 3 Momentum Meals daily as part of the 5 & 1 Plan, specialized Weight Loss plans (Diabetes, Seniors, etc.) or Weight Maintenance phase; OR
• Any 3 Flavor Infusers with daily water intake; OR
• Mix and Match (2 Momentum Meals and 1 Flavor Infuser or 1 Momentum Meal and 2 Flavor Infusers) for a total of 3 Momentum products daily.

What is a Flavor Infuser?
A Flavor Infuser is an individually packaged serving of flavored powder that you can add to a bottle of water. Each Flavor Infuser should be mixed with 16 oz of water for the optimal taste experience. If you prefer a more intense flavor, you can add a Flavor Infuser to 8 oz of water instead. Momentum Flavor Infusers are available in 3 great-tasting flavors: Green Tea Lemon, Strawberry Lemonade and Mixed Berry.

Is Momentum clinically proven?

Yes! A clinical study found that:

• For 2 hours after consuming 1 Momentum product, energy expenditure was increased 24%.
• Study participants burned an extra 60 to 100 calories per day (on average) after consuming 3 Momentum products.

Clinical Study

Christopher D. Coleman, Joni Rampolla, Jessica Kiel, Lisa M. Davis. Jason Pharmaceuticals, Inc., Owings Mills, MD

Objective: To evaluate the effect of thermogenic meal replacement beverages (TMR containing 90mg ECGC and 100mg of caffeine on resting energy expenditure (REE).

Subjects: 30 adults (19 women, 11 men) were stratified into 3 groups: lean (n=10, BMI 21.5 ± 2.1); overweight/obese (OW) (n=10, BMI 29.8 ± 2.7); or weight maintainers (WM) (n=10, BMI 28.8 ± 4.0, maintained wt loss of >5% body wt for ≥3 mos).

Methods: Following an overnight fast, baseline measures of ht, wt, WC, bp, pulse, and REE via indirect calorimetry were performed. REE was repeated at 30, 60, 90, and 120 min after consuming a TMRB. Appetite was assessed via visual analogue scale at baseline, 30 min and 120 min after consuming the TMRB. Results: Overall, mean REE increased 24.0 ± 10.1% for the 2-hr period following the consumption of a TMRB. Mean 24-hr REE was increased 5.9 ± 2.5% overall (p=0.000), 5.7 ± 3.1% among lean subjects (p=0.0002), 5.3 ± 1.4% among OW subjects (p=0.000), and 6.8 ± 2.7% among WM (p=0.0007). There was a trend toward increased fat oxidation (p=0.116). Appetite was significantly reduced 30 min after consuming the TMRB (p=0.0002), but not at 120 min.

Conclusion: Our findings suggest 3 potential benefits of TMRB in weight control: increases in resting energy expenditure, increases in fat oxidation, and decreases in appetite. Decreases in energy in and increases in energy out should translate into improved weight loss and weight maintenance.